Privacy Policy

This Privacy Policy ("Policy") describes how kk1947 ("we", "us", "our", "the Platform") collects, uses, stores, discloses and otherwise processes personal data relating to individuals ("you", "your", "User") who access or use the kk1947 platform at kk1947.cam.

kk1947 is an English-language online betting and casino information platform primarily serving Pakistani users. We do not hold a gambling licence issued by any Pakistani governmental authority, the Pakistan Telecommunication Authority (PTA), the State Bank of Pakistan or any provincial regulatory body. Our data processing practices are governed by the requirements of our international operating licence jurisdiction and applicable international privacy standards.

We are committed to handling your personal data with transparency, integrity and in accordance with the principles of data minimisation, purpose limitation and storage limitation. This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy, both of which are incorporated by reference.

If you have any questions about how we handle your data, please refer to Section 14 (Contact Us) for our support contact details.

The following definitions apply throughout this Policy:

"Personal Data"

Any information that directly or indirectly identifies a living individual, including name, email address, date of birth, device identifiers, IP address, and financial account details.

"Processing"

Any operation performed on personal data — including collection, recording, storage, adaptation, retrieval, use, disclosure, restriction or erasure.

"Data Controller"

The entity that determines the purposes and means of processing personal data. For the purposes of this Policy, kk1947 acts as the Data Controller in respect of User personal data.

"Data Processor"

A third party that processes personal data on behalf of kk1947 under a contractual data processing agreement — for example, a KYC verification provider or payment gateway.

"KYC Documents"

Identity and address verification materials submitted by a User, which may include a national identity card (CNIC), passport, driving licence or utility bill.

"Cookies"

Small text files placed on a User's device by the Platform, used to maintain session state, remember preferences and collect anonymous usage analytics.

"Sensitive Personal Data"

A subset of personal data requiring heightened protection — including financial information, identity document numbers, and self-exclusion status.

kk1947 collects personal data through three primary channels: information you provide directly, information generated automatically through your use of the Platform, and information received from third parties.

• Full name, date of birth and gender at registration.
• Email address and, where provided, mobile phone number.
• Residential address and city (e.g., Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan or Peshawar).
• Username and hashed password credentials.
• KYC documents including CNIC, passport or driving licence number and a supporting address document.
• Payment-related information such as account references used during deposit or withdrawal requests.
• Communications you send to our support team, including any self-exclusion or responsible gambling requests.

• IP address and approximate geolocation derived from IP.
• Device type, operating system, browser type and version.
• Session timestamps, pages visited, links clicked and features used within the Platform.
• Betting and gaming history, including bet amounts, selections, outcomes and transaction records.
• Cookie and tracking data as described in Section 7.

• Identity verification results from KYC providers confirming whether documents are valid.
• Fraud risk scores from fraud prevention service providers.
• Self-exclusion status from shared responsible gambling registers where applicable under our licence conditions.

Every instance of personal data processing by kk1947 is grounded in at least one of the following lawful bases, consistent with internationally recognised data protection principles:

• Contractual Necessity: Processing required to perform the contract between you and kk1947 — including account creation, transaction processing and customer support.
• Legal Obligation: Processing necessary to comply with our operating licence conditions, including KYC/AML (Anti-Money Laundering) requirements and the mandatory reporting of suspicious transactions.
• Legitimate Interests: Processing carried out to protect the Platform against fraud, abuse and multi-accounting, and to improve the Platform's performance and user experience — provided such interests are not overridden by your rights.
• Consent: Where you have given explicit consent — for example, to receive promotional communications from kk1947. You may withdraw consent at any time by contacting support or updating your account preferences.

kk1947 uses the personal data it holds for the following clearly defined purposes. We do not use your data for purposes beyond those listed here without first seeking your consent or establishing a separate lawful basis.

• Creating, managing and maintaining your account on the Platform.
• Verifying your identity and age in compliance with our licensing obligations. The Platform is strictly 18+ (or the higher minimum age required by the operator's licence jurisdiction).
• Processing deposits and withdrawals and maintaining accurate financial records.
• Detecting, investigating and preventing fraud, money laundering, multi-accounting and other prohibited conduct.
• Providing customer support in English (and in Urdu where requested) through our support team.
• Personalising your betting and gaming experience — for example, surfacing relevant cricket or PSL markets.
• Sending transactional communications such as account confirmations, KYC status updates and withdrawal notifications.
• Sending promotional communications (only where you have provided consent or where permitted by applicable law).
• Administering responsible gambling tools including deposit limits, self-exclusion and cooling-off periods.
• Conducting internal analytics to improve Platform functionality, market coverage and user experience.
• Complying with legal holds, court orders and regulatory requests.

kk1947 does not sell, rent or trade your personal data to third parties for their independent commercial purposes. We share data only in the following limited circumstances:

• Service Providers & Processors: Third-party vendors who process data on our behalf under data processing agreements — including KYC/identity verification providers, payment gateways, cloud hosting providers, fraud detection services and email delivery platforms. These parties may only process your data as instructed by kk1947.
• Regulatory & Legal Authorities: Where required by our operating licence, applicable law or a valid legal order, we may disclose personal data to regulators, law enforcement agencies or courts. We will notify you of such disclosures where legally permitted to do so.
• Responsible Gambling Registers: Self-exclusion data may be shared with responsible gambling registers or schemes operated by or under the authority of our licence jurisdiction to prevent excluded individuals from accessing gambling services.
• Business Transfers: In the event of a merger, acquisition or sale of the business, your personal data may be transferred to the acquiring entity, subject to equivalent privacy protections. You will be notified of such a transfer.

kk1947 uses cookies and similar tracking technologies to operate core platform functionality, remember your preferences and analyse how users interact with the Platform. The following table summarises the categories of cookies we use:

You can manage your cookie preferences at any time through your browser settings or the cookie preference tool available on the Platform. Disabling strictly necessary cookies will affect Platform functionality. Disabling analytics or marketing cookies will not affect your ability to use core services.

kk1947 retains personal data only for as long as necessary to fulfil the purposes described in this Policy or as required by applicable law and our licence conditions. The following general retention guidelines apply:

• Account Data: Retained for the duration of the account relationship plus a period of five (5) years following account closure, to satisfy AML and regulatory record-keeping requirements.
• Transaction Records: Financial transaction records are retained for a minimum of five (5) years from the date of the transaction, consistent with standard AML obligations.
• KYC Documents: Identity and address verification documents are retained for the period required by our licence jurisdiction, typically five (5) years from account closure.
• Support Communications: Customer support correspondence is retained for three (3) years, unless a longer period is required for an ongoing dispute or regulatory matter.
• Self-Exclusion Records: Records of self-exclusion requests are retained indefinitely to prevent re-registration in breach of an exclusion period, unless you request removal after the exclusion period has fully elapsed.
• Analytics Data: Anonymised analytics data may be retained indefinitely as it cannot be used to identify individual users.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised.

kk1947 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration or destruction. These measures include:

• TLS (Transport Layer Security) encryption for all data transmitted between your device and our servers.
• Encryption at rest for sensitive personal data including KYC documents and financial records.
• Role-based access controls limiting staff access to personal data on a need-to-know basis.
• Regular security assessments and vulnerability testing of the Platform infrastructure.
• Multi-factor authentication requirements for internal administrative systems.
• Contractual requirements for all third-party processors to maintain equivalent security standards.

While we take every reasonable precaution, no method of electronic transmission or storage is 100% secure. In the event of a data breach that creates a risk to your rights and freedoms, we will notify you and the relevant supervisory authority within the timeframe required by applicable law — typically 72 hours of becoming aware of the breach.

Subject to applicable law and our legitimate interests in fraud prevention and regulatory compliance, you hold the following rights in respect of your personal data held by kk1947. To exercise any of these rights, contact us using the details in Section 14.

We will respond to verified requests within 30 days. Where requests are complex or numerous, we may extend this period by a further 60 days with prior notice to you. We may request proof of identity before processing any rights request.

As a platform serving Pakistani users through internationally hosted infrastructure, your personal data may be transferred to and processed in countries outside Pakistan. These transfers occur in the following contexts:

• Server infrastructure hosted in the jurisdiction of our operating licence or in third-party data centres with appropriate security certifications.
• KYC and identity verification services that may process document data in their own jurisdictions.
• Email delivery, analytics and fraud prevention services operated by international technology providers.

Where personal data is transferred internationally, kk1947 ensures that appropriate safeguards are in place — such as contractual data protection clauses between kk1947 and the receiving party — to maintain a standard of protection equivalent to that described in this Policy. If you have questions about specific international transfers, please contact us at the address in Section 14.

The kk1947 Platform is strictly for adults aged 18 and over, or the higher minimum age required by the operator's licence jurisdiction. We do not knowingly collect personal data from individuals under the age of 18.

Age is verified during the KYC process. If we become aware that a minor has provided personal data or created an account, we will immediately suspend the account, return any real-money deposit balance, forfeit any winnings accrued during the period of underage use, and delete or anonymise the minor's personal data as quickly as practicable.

kk1947 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or our operating licence conditions. When we make material changes to this Policy, we will:

• Update the "Last updated" date displayed at the top of this page.
• Post a notice on the Platform informing you that the Policy has changed.
• Where the change is significant and affects how we process your personal data, send a direct notification to your registered email address.

Your continued use of the kk1947 Platform after any Policy update constitutes your acceptance of the revised terms. If you do not agree with the updated Policy, you should stop using the Platform and may request account closure and data deletion in accordance with Section 10. We recommend reviewing this Policy periodically to stay informed of how we protect your information.

If you have any questions, concerns or requests regarding this Privacy Policy or the way kk1947 processes your personal data, please reach out to our support team. We aim to respond to all privacy-related enquiries within five (5) business days.

For formal data subject rights requests as described in Section 10, please include your registered email address and a clear description of your request. We may ask you to verify your identity before processing the request to protect against unauthorised access to your data.